Web Analyst
11-07-19
Marketing & Sales
Are you MyBike's data guru?
As Web Analyst, you will play a key role in analyzing, reviewing, recommending and building strategic and tactical changes to the MyBike webshop that drive business profitability by improving conversion rates, capturing larger average order sizes and managing margin performance. This is an outstanding opportunity for a smart, passionate and data-driven marketer.Build business case for proposed features in digital commerce backlog based on expected traffic and conversion rates. Determine revenue potential of competing projects to inform priority decisions. Deliver weekly and monthly web performance reports with actionable insights. Build report templates outlining KPIs for individual initiatives.
Create dashboards for web performance in ecManger CMS. Analyze A/B test results and recommend new tests based on findings. Analyze Paid Search, Display, and Paid Social Media ad performance and recommend areas of focus based on low conversion rate. Communicate performance metrics to key stakeholders throughout the organization.
Identify new audience segments for paid digital media campaigns. Identify patterns by analyzing top conversion flows. Analyze cart and billing page abandonment. Develop alternate attribution models for online marketing.
REQUIREMENTS:
Bachelor's Degree required- 5 - 8 years of experience in Web Analytics for consumer web products.
- Proficiency in SQL.
- Proficiency in Excel and data visualization.
- Understanding of marketing attribution models and multi-channel funnels.